OAN Staff Brooke Mallory
1:51 PM – Friday, October 25, 2024
Neiman Marcus, a luxury chain of department stores, quietly dropped the word “Christmas” from their renowned yearly gift catalog and replaced it with the term “Holiday Book.”
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According to a number of outlets, some employees are also upset about the company’s “woke” branding, which is seemingly pandering to those offended by Christmas or those who don’t celebrate the holiday.
This year’s edition of the 98-year-old catalog, which is well-known for its extravagant Christmas presents, has the luxurious items without any conventional holiday images or even the word “Christmas” included on the front.
Employees at the company’s Dallas headquarters are reportedly confused and frustrated about the decision. Additionally, some insiders blame CEO Geoffroy van Raemdonck for putting diversity and inclusion ahead of yearly tradition and corporate success.
Despite record cash bonuses over the past two years, Van Raemdonck also said last year that 5% of the workforce would be let go.
“If Geoffroy and his team put as much time into running the business as they did on expressing viewpoints about DEI, we would be buying Saks or launching an IPO. Instead, my job is at risk because of our business failure,” one employee told reporters.
Meanwhile, Neiman Marcus defended its decision for the controversial rebrand.
“In the spirit of inclusivity as it welcomes customers of all backgrounds, religions and traditions to celebrate the season,” said a spokesperson.
The costly “presents” in this year’s catalog, titled “A Neiman’s Fantasy,” include a $1.9 million royal carriage and a $777,777 safari in Namibia, a country in southwest Africa.
This holiday season will be Neiman’s final season before the $2.65 billion acquisition by Saks Fifth Avenue parent company HBC, which is expected to close soon.
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