NASHVILLE, Tenn.—A top 100 cable TV channel is celebrating Easter with an event at the Museum of the Bible, a Good Friday film, and an uplifting made-for-TV movie on Easter Sunday.
“We want to tell real-life stories that ultimately are positive in nature and really focus on the best of faith, family, and country,” Bill Abbott, president and CEO of Great American Media, told “The Daily Signal Podcast” in an interview at the National Religious Broadcasters convention in February.
Great American Media owns the cable networks Great American Family and Great American Faith & Living, along with the streaming service Great American Pure Flix. (It co-owns Great American Pure Flix, sometimes stylized as “Pureflix,” with Sony Pictures.) Great American Family ranked 77th out of 178 cable TV channels for viewers, according to Nielsen in 2023. The channel had 139,000 viewers.
Abbott contrasted the negative themes in Hollywood and mainstream TV with Great American Family’s more wholesome offerings.
“Easter is obviously a big season for us,” Abbott noted.
He mentioned “The History of Easter,” an “important partnership that we have with the Museum of the Bible.” He also cited “The Passion Play,” a stage and musical production about the life, death, burial, and resurrection of Jesus Christ. He calls that production “brilliantly and beautifully created.” Great American Family has put on the production for more than 30 years.
Great American Family is also releasing the Easter-themed movie “Just in Time,” which stars Laura Osnes, who earned Tony Award nominations for her Broadway performances as Bonnie Parker in “Bonnie & Clyde” and for the title role in the Rodgers & Hammerstein musical “Cinderella.” It also stars Peter Bryant, who played a minor role in “Jumanji” (1995), and Greyston Holt, known for his role in the TV show “The Night Agent.”
(Watch the trailer for “Just in Time” here.)
“Life is hard enough,” Abbott said. “So, we want to provide that positivity when so much of what we see is negative and dark.”
Listen to the interview below.